LG OLED77A16LA 77″ OLED
LG OLED77A16LA 77″ 4K Smart OLED TV
LIGHT UP YOUR WORLD with SELF-LIT PiXELS
LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.
What makes OLED unlike anything else?
The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.
SELF-LIT PiXELS. – 100 million reasons to love OLED.
When it comes to picture quality, OLED beats LED hands down. That’s because OLED has millions of self-lit pixels capable of producing perfect black and accurate colour. The result is a viewing experience like no other.
Infinite Contrast – OLED puts LED in the shade.
Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn’t matter how many thousands of backlights they have, LED TVs will still be in OLED’s shadow.
100% Colour Fidelity – OLED passes with flying colours.
Global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.
100% Colour Volume – A dazzling display of colour.
LG OLED TVs achieve full Colour Volume thanks to the excellent colour reproduction technology of LG TVs. With 100% Colour Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D colour space that covers the TV’s full luminance range. This means that colours remain vivid and lifelike with full saturation no matter how bright or dark the display.
LG OLED TV – A view found nowhere else.
If you’re looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It’s everything you want TV to be.
OLED Cinema – The award for best picture goes to…
LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture. And with perfect black and 100% colour fidelity, movies are seen how they’re meant to be seen.
Entertainment – Home to all your favorites.
Access the Netflix, Disney+, Apple TV app, and Amazon prime video. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.
Dolby Vision IQ & Dolby Atmos – A transformative TV experience.
Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.
FILMMAKER MODE™ – The director’s vision brought to life.
FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director’s original vision, so you experience the film the way they intended.
HDR 10 Pro – Get the full range of enjoyment.
LG’s own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end.
OLED Gaming – It’s game over for the competition.
LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a display for a smoother playing experience. This is the ultimate TV for your gaming setup.
The Latest Gaming Specs – Play at the highest standard.
LG OLED TVs are capable of a 1ms response time, while support for ALLM and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics giving you a more lifelike experience and a better chance of winning.
Game Optimizer – Unseen levels of control.
Game Optimizer puts all your game settings in one place. It automatically adjusts the picture to optimize graphics no matter what type of game you’re playing.
OLED Sport – TV in a league of its own.
LG OLED TV shows every play in all its realistic glory. Fast sporting action with smooth motion means being a spectator has never been so spectacular — you’ve now got a front row seat to all the best sporting events.
OLED Motion – You’ve never seen movement like this.
Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.
Sports Alert – Never miss your team play.
Sports Alert notifies you before, during, and after games. You’ll never have to worry about missing the big plays from your favorite teams, even when you’re watching other content.
Bluetooth Surround Ready – A clear home advantage.
Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.
*Speakers sold separately.
OLED Design – Innovation of unbelievable proportions.
LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away — they not only complement your home interior, they enhance it.
a7 Gen4 AI Processor 4K – Brains that will blow your mind.
At the core of LG OLED TV A1 is the a7 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.
AI Picture – This is what pro looks like.
Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality.
AI Sound -Sound turned up to pro.
By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.
LG OLED. – We care about the bigger picture.
LG OLED TVs are safer for you and the environment than LED TVs. Because our TVs use self-lit pixels, it’s more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognized as eco-friendly with reduced risk of hazardous emissions.
Eye Comfort – Watch in comfort for longer.
If you worry about you and your family’s eyes, LG OLED TVs provide a more comfortable way to watch for longer. They’ve been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TÜV Rheinland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are also the first panels from any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe®.
This is the card describing the “Eye Comfort Display”. This is a scene of a boy watching TV in a prone position. Four logos have been placed for “Eye Comfort Display” certification.
*LG OLED TV sets, except LG OLED R, have been certified as low-blue light displays by TUV-Eyesafe®.
*LG OLED TV panels have been certified as flicker-free and discomfort glare free by UL.
Caring is in our nature.
LG OLED TVs are officially kinder to the planet. When compared with LED TVs, they’re safer because they don’t use backlights, they’re made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.
AI ThinQ – Think you know smart? Think again.
LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.
New Home – Welcome to your new home.
The newly designed home screen shows personalised content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.
New Magic Remote – More like a magic wand.
The redesigned Magic Remote has an ergonomic design that’s easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.
Voice Command – Your central hub of convenience.
LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.
- LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
- α7 Gen4 AI processor 4K / 60 Hz – stunning picture & sound
- Vivid cinema, sport, gaming with Dolby Vision IQ & Dolby Atmos
- Uncompromised picture quality at any viewing angle
- Low blue light & flicker free for less eye fatigue and safer viewing
with SELF-LIT PiXELS
100 million reasons to love OLED.
Play VideoInfinite ContrastOLED puts LED
in the shade.Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn’t matter how many thousands of backlights they have, LED TVs will still be in OLED’s shadow.
**83-inch LG OLED panel will be certified in the first half of 2021.
*70% Colour Volume refers to LG’s UHD TVs.
*Images simulated to enhance feature understanding.
A view found nowhere else.
The award for best picture goes to…
It’s game over for the competition.
TV in a league of its own.
Innovation of unbelievable proportions.
We care about the bigger picture.
*LG OLED TV panels have been certified as flicker-free and discomfort glare free by UL.
**Only C1 and G1 models are currently certified.
***Z1, B1, and C1 models will be certified at a later date.
**Separate subscriptions required for OTT services.
**Google Assistant is not available in certain languages and countries.
***Supported menus and apps may vary by country.
****Menus displayed may be different upon release.
*****Voice Command availability may vary by products and countries.
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