LG OLED77C36LC 77 inch C3 OLED 4K HDR Smart TV

LG are famous for their gorgeous OLED TVs. With self-lighting pixels these OLED screens produce dazzling picture quality with deep, inky blacks, near-infinite contrast and flawless colour reproduction. This year’s C3 series is no exception, featuring the latest “Evo” panel technology the C3 OLED produces stunning visuals with incredible depth, clarity and realism.

The LG OLED77C36LC also boasts an impressive collection of smart features like built-in voice control and a slick user-interface that makes daily operation a breeze. And it’s the perfect TV for gamers looking for next-gen support, with a collection of advanced gaming features like 4K/120Hz and lightning-fast response times.

Realistic depth with AI processing

With C3 OLED everything you watch is analysed and improved on by LG’s Gen 6 AI processor. It automatically detects key parts of an image and uses deep-learning algorithms to give them a boost in brightness and detail. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

4K enhanced by Dolby Vision®

Enjoy 4K picture quality with a range of movies and TV shows now available on streaming services like Netflix, Disney+, and Amazon Prime Video. LG’s Cinema HDR and dynamic, intelligent tone-mapping further improves the TV’s contrast and colour, bringing out additional detail and depth when viewing HDR-encoded programs.

LG C3 also supports one of the most sophisticated HDR formats currently available: Dolby Vision, this awesome technology optimises your picture on a scene-by-scene basis to create the most authentic, accurate picture possible. Dolby Vision IQ intelligently adjusts picture settings based on content genre and your ambient surroundings.

Gamer’s delight

The near-infinite contrast and incredible detail of an OLED is already a huge boon for gamers, but the C3 goes even further. Input lag down to an imperceptible 0.1 millisecond and ALLM (Auto Low Latency Mode) ensure your games stay responsive at all times. Support for VRR (Variable Refresh Rate) with both FreeSync Premium and G-Sync keeps your picture smooth by preventing disruptive screen tearing.

With Game Optimizer, you can quickly adjust your settings with modes designed to help you get the most out of popular genres like first-person shooters, real-time strategy, and roleplaying games. This TV’s HGiG-approved HDR performance can also be auto-tailored for games, improving detail and shading so you don’t miss key visual cues while you’re playing. If that wasn’t enough, LG includes support for cloud gaming with Nvidia GeForce NOW and Utomik built right into the TV (requires separate subscription and game controllers).

Smart features and intuitive control

The included Magic Remote has a mic built in. This means you can control the TV and search streaming services with your voice. Just press a button and start talking. And with Google Assistant and Amazon Alexa built in, you can easily integrate the TV into an existing smart home system. ThinQ AI lets your TV act as a hub for other smart devices in your home.

The Magic Remote’s motion controls let you point and click like with a computer mouse. There’s even a click wheel to let you quickly scroll through menus. With Quick Cards, you can also group your favourite apps together to make it easier to find what you need.

Apple AirPlay® 2 lets you easily stream content from an iPhone® or other iOS® device directly to the TV.

LG OLED77C36LC 77″ 4K HDR OLED Smart TV Specifications
Display Type OLED
Screen Size (in.) 77
Resolution 3840 x 2160
Viewing Angle Wide Viewing Angle
Wide Colour Gamut Perfect Colour
Billion Rich Colours Yes
Dimming Pixel Dimming
Perfect Black Perfect Black
Motion / Refresh Rate Refresh Rate 120Hz
AI Picture AI Picture Pro
HDR Cinema HDR
Dolby Vision IQ Yes
HDR10 Pro Yes
Dynamic Tone Mapping Dynamic Tone Mapping Pro
4K HFR Yes 4K 120 fps
2K HFR Yes
Motion Pro OLED Motion
HDR Effect Yes
Picture Master Processor α9 AI Processor 4K Gen6
Deep Learning AI Picture AI Picture Pro
AI Brightness Yes
Instant Game Response Yes (VRR/ALLM)
Dynamic Tone Mapping HDR Dynamic Tone Mapping Pro
Upscaling AI Upscaling
Picture Mode 9 modes, Vivid, Standard, Eco, Cinema, Football, Game, Filmmaker, (ISF)Expert (Bright Room), (ISF) Expert (Dark Room)
Audio Output 40w
Speaker System 2.2ch Down Firing
Dolby Atmos Yes
AI Acoustic Tuning Yes
AI Sound AI Sound Pro
Clear Voice Clear Voice Pro
Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X
AI Smart Function
webOS Smart TV Yes webOS 23
AI Home Yes
LG ThinQ AI Yes
Google Assistant Yes
Amazon Alexa Compatible Yes
LG Voice Search Yes
Magic Remote Control Included
Intelligent Voice Recognition Yes
Universal Control Yes
LG Content Store Yes
Web Browser Yes
AirPlay 2 Yes
Network File Browser Yes
My Content Yes
Broadcasting System
Digital TV Reception (Terrestrial, Cable, Satellite) DVB-T2/C/S2
EPG (8days) Yes (Freeview Play)
HDMI 4 x (supports HDMI 2.1 inc 4K/120Hz, VRR, ALLM, QMS)
eARC/ARC (Audio Return Channel) eARC (HDMI 2)
CI Slot Yes
RF In 2 (RF, Sat)
Wi-Fi Yes (WiFi 5)
Digital Audio Out (Optical) 1
Bluetooth Yes (V5.0)
Energy Efficiency Class F
Energy Saving Mode Yes
Energy Consumption in HDR Mode (kWh per 1000h) 239
Energy Consumption in SDR Mode (kWh per 1000h) 126
Dimensions – WxHxD (mm)
Without Stand 1711 x 982 x 47.1
With Stand 1711 x 1035 x 267
Stand Size 520 x 267
Carton Size 1879 x 1130 x 228
VESA 300 x 200
EAN Code 8806087959796
Weight (Kg)
Weight (TV without stand) 23.5
Weight (TV with Stand) 27.1
Weight (W/Carton) 38.5
Remote Control Magic Remote
Power Cable Yes
IR Blaster Cable Yes
Battery (for Remote Control) Yes

Additional information


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