Sony BRAVIA XR55A95K 55″ Master Series 4K QD-OLED TV
Sony XR55A95K Master Series 55” QD-OLED 4K Smart TV
Sony’s flagship MASTER Series OLED is consistently one of the most highly rated TVs available and yet somehow, they manage to improve it every year. For 2022, they’ve enhanced their already-great OLED panel with a Quantum Dot layer to enhance colour reproduction. Powered by Sony’s XR Triluminos Max technology, the BRAVIA XR55A95K delivers incredibly vibrant colour and lifelike texture at any brightness level, along with the infinite contrast that made OLED TVs famous.
Powerful processing for ultimate picture quality
The XR55A95K’s Cognitive Processor XR takes conventional Artificial Intelligence a step further by emulating the way our brains think and respond when we see and hear things. This creates a beautiful, true-to-life picture paired with immersive, accurate sound. The XR processor also cross-analyses individual picture elements and quickly identifies the human focal point, so that it can immediately enhance each detail of that area. Instead of applying generic changes to the entire frame, it recognizes how individual parts of the whole interact with each other and makes precise adjustments to create a more natural picture.
Acoustic Surface Audio+ for immersive sound
The A95K’s XR processor also contributes to high quality, immersive sound. Its 3D Surround Upscaling technology can create a heightened Atmos-like soundfield no matter what the source. Instead of the tiny speakers that most TVs feature, the A95K uses Sony’s unique Acoustic Surface Audio+™ technology to turn the entire screen into a speaker, this results in sound effects and dialogue and matching the on-screen action with superb clarity and a wide soundstage, together creating an incredibly immersive viewing experience.
For those running a separate AV system the TV can even function as your centre channel speaker helping to create an uncluttered, minimalist look.
Upsize your video chats with BRAVIA CAM
BRAVIA CAM makes catching up with family and friends much more comfortable, enjoy video chats on the big screen instead of crowding round your phone or tablet. A future firmware update will add some additional BRAVIA CAM features like gesture control and personalized sound and picture settings based on your room and sitting position.
Google TV simplifies streaming
The XR55A95K includes the Google TV smart app platform which consolidates a wide range of streaming services into a single user interface. Watch an episode of Killing Eve on iPlayer followed by The Expanse on Amazon Prime all from one watch list, without having to search around in individual apps.
And if you’re feeling really lazy, you can simply ask the Google Assistant to pull up a show or movie. You can also adjust the volume, change channels or inputs, and control other basic TV functions using your voice.
Sony have completely redesigned their remote for 2022. The new premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly, even in the dark, and a Finder function for quickly locating it by voice if lost. With a compact design and aluminium finish the remote has a beautifully refined look and is comfortable to hold in the hand.
Dual Style Stand
Choose from two alternative set-up options, with the front position style the One Slate design focuses the viewer purely on the screen for the most immersive experience possible, the alternative back position style allows you to place the TV very close to the wall to help harmonise perfectly with your room.
More streaming options
The A95K has Chromecast built-in and Apple AirPlay® 2 support so you can easily stream all kinds of content from your mobile device or compatible computer.
The TV also includes the Apple TV streaming app, so you can rent, buy, and watch titles from Apple’s video library, and subscribe to Apple TV channels, without connecting a separate device.
A perfect partner for your new games console
The XR55A95K is a great match for your next-gen games console. It supports enhanced Audio Return Channel (eARC) and 4K at 120Hz as well as Auto Low Latency Mode (ALLM) for faster, more responsive gaming and Variable Refresh Rate (VRR) for smooth graphics without frame tearing or stuttering. And if you’ve got a PS5, you’ll benefit from Auto HDR Tone Mapping for more accurate detail and colour.